AMiable Solution #227: Small Rulers
If you’re like most marketers, you probably gauge your department’s success--and yours--on the big reports.The sales report.The membership report.The promotion report.The fundraiser report.The new customer report.Etc.
But sometimes it takes little victories to make the big hits.Too many times, however, we fail to appreciate our more “minor” accomplishments.Either we don’t notice them, or we don’t place the same value on them as we place on our ROIs, bottom lines, etc.
So, take a few minutes this week, this month, this year to increase your morale, maintain your motivation, and enjoy your successes, wherever they come from:
Number of newspaper articles generated from a public relations campaign
Decrease in email marketing bounce rate
Decrease in logged complaints and/or increase in positive comments and feedback
Decrease in office turnover
Decrease in workplace accidents
Increase in unique visitors to your website
Increase in inquiries
Increase in search engine rankings for your website
Increase in new visitors to your website
Increase in the number of people who subscribe to your blog
Increase in the volume of interactions on your social media platform
Increase in workplace satisfaction