Happy New Year!
Today it all begins again. Your sales slate is clean; your goals and plans get a fresh start.
But with a clean canvas comes a big responsibility: determining your success and staying on track. How can you do this and make 2019 successful?
Garrett Moon, co-founder and CEO of CoSchedule, an interactive marketing calendar, suggests adopting the One Metric That Matters strategy (“Why You Should Shred Your 2019 Marketing Plan and Do This Instead,” October 26, 2018).
Although being mindful of all of your goals is essential to achieving them, focusing on your progress toward the one goal that matters more than any other—the One Metric That Matters—Moon explains, “builds focus and discipline so that all of your activities are tied to growing the metric most closely tied to growth for your stage of maturity.”
For you that could mean:
Targeting a new customer persona
Extending or regaining market share
Developing brand loyalty
Building industry authority
Entering into more long-term contracts
Improving delivery and customer service
Acquiring new customers
Increasing sales-qualified leads
Adding new email list subscribers
Whichever goal is most important to your company this year, make sure it is specific: it has designated marketing timelines, detailed descriptions of what you hope to accomplish and how you intend to accomplish them, and concrete numerical goals.
Which metric will matter the most to you in 2019?