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  • AMi Direct

AMiable Solution #304: What’s Your Priority?

Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

Happy New Year!

Today it all begins again. Your sales slate is clean; your goals and plans get a fresh start.

But with a clean canvas comes a big responsibility: determining your success and staying on track. How can you do this and make 2019 successful?

Garrett Moon, co-founder and CEO of CoSchedule, an interactive marketing calendar, suggests adopting the One Metric That Matters strategy (“Why You Should Shred Your 2019 Marketing Plan and Do This Instead,” October 26, 2018).

Although being mindful of all of your goals is essential to achieving them, focusing on your progress toward the one goal that matters more than any other—the One Metric That Matters—Moon explains, “builds focus and discipline so that all of your activities are tied to growing the metric most closely tied to growth for your stage of maturity.”

For you that could mean:

  • Targeting a new customer persona

  • Extending or regaining market share

  • Developing brand loyalty

  • Building industry authority

  • Entering into more long-term contracts

  • Improving delivery and customer service

  • Acquiring new customers

  • Increasing sales-qualified leads

  • Adding new email list subscribers

Whichever goal is most important to your company this year, make sure it is specific: it has designated marketing timelines, detailed descriptions of what you hope to accomplish and how you intend to accomplish them, and concrete numerical goals.

Which metric will matter the most to you in 2019?

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