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  • AMi Direct

AMiable Solution #305: Healthy Marketing Habits

Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

Any time of year is a good time to pick up some healthy habits, but in the spirit of the new year, we’d like to suggest three marketing habits that can help improve the health of your sales and your relationship with customers.

Exercise your name regularly. Regular blog posts, regular newsletters, frequent mailings, regular emails, etc., not only keep your organization top-of-mind with your customers, but they also help build your credibility and encourage engagement. They generate sales. They create interest and leads. They build brand awareness and loyalty. Build your name and your business by flexing your muscles and making contact with your audience in one way or another multiple times a month, every month.

Stretch your reach. Not all networking has to occur at industry events. Partnerships can be created with businesses outside of your industry. If your office is located near another business or businesses—if your business occupies a space in a strip mall, a spot in an industrial park, or in an office building—get to know your neighbors. Why? Your business may not target the same people for the same reasons, but people, and businesses, have a variety of needs. Working with your business neighbors for special events, community sales, and causes can help you find new customers and generate publicity.

Get rid of the junk. If you’re feeding your customers bits and morsels of poor-quality communication—hastily written emails, calls to action that don’t make sense, or postcards without a purpose—thinking that some marketing is better than no marketing, than you’re not going to get healthy growth in return. Cut out all of the low-effort, error-prone “it’s better than nothing” efforts and focus on providing helpful, insightful, high-quality messages. Every time. Your customers will respond more favorably when you take the extra day or two to carefully plan, write, create, and deliver your campaign or message.

What other healthy marketing habits are you pursuing?

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