Two weeks into November, and the holiday sales and service push was in full swing. There’s only one problem. Supply issues and staff shortages have left some companies, businesses, and non-profits vulnerable.
How do you make the most of the holiday season if you can’t deliver like normal? Be kind.
Yes, you read that right: be kind. Kindness is never in short supply. Kindness costs you nothing. Kindness means everything.
How can you show kindness in your marketing?
First of all, be honest. If you are having trouble getting or keeping something in stock, don’t sugarcoat it. Buyers have needs and deadlines, and if you can’t be sure you can meet them, withholding that information not only jeopardizes that sale, but it also jeopardizes that relationship.
Second, be respectful. That’s particularly hard when you have an angry customer berating you over the phone. The way you respond to a problem is just as important as solving it. Even when it’s challenging, maintain a calm and respectful attitude toward your clients and customers. They’re not the only ones who will notice your professional and thoughtful response.
Finally, be helpful. Have you ever seen the movie Miracle on 34th Street? If so, you probably know where we’re going with this. In the movie, a man claiming to be Kris Kringle takes a job as Santa Clause at Macy’s in New York City. When he sees shoppers struggling at Macy’s, he suggests they shop at rival store Gimbel’s. Outrageous, right? But the result is greater appreciation by shoppers for a company that puts helping a customer over making a profit. The point? You don’t have to make a sale to make an impact.
Kindness never runs out. Use it abundantly.