Even when you make your best pitch, your target audience is bound to have objections or excuses for why they can’t or won’t donate, buy, subscribe, or try your product or service:
I don’t have the time to learn a new system.
I can’t afford that right now.
If it ain’t broke, why fix it?
I don’t think it would work for me/my company.
I don’t trust companies I haven’t worked with before.
Sound familiar? Consumers can be quick to throw up roadblocks, but that doesn’t mean they can’t be moved.
So how do you overcome their objections?
Address them head-on. When you address your buyers’ issues, questions, and concerns head-on, you not only let them know that you understand what they’re experiencing and dealing with, but also that you know how to solve their problems.
And you do that with two simple words: “even if:”
Our software is so quick and easy to install, you can have it up and running in less than a week, even if you don’t have much time to spare.
Your contribution will make a lasting impact on the life of a child in need, even if you only have $5 a month to share.
Our program is guaranteed to improve your efficiency by 5%, even if you think your current system is just fine.
Whether you apply this strategy to your headlines, emails, or marketing copy, you can help break through the wall of doubt and rejection by focusing on the key objections potential buyers have and eliminating their concerns.