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Reference Library

• Data and Personalization Glossary of Terms  

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• Print Glossary of Terms

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• Marketing Definitions​​

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• Industry Links:

  • Direct Marketing Association

  • Direct Marketing Association of Washington DC

  • American Marketing Association

  • American Marketing Association of Washington DC

  • The Direct Marketing Exchange

  • The Association for Strategic Planning

  • ASAE & The Center for Association Leadership

  • Direct Marketing Fundraisers Association

  • US Postal Service

  • United Parcel Service (UPS) Track Packages

  • FedEx Track Packages

  • DM News

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