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  • AMi Direct

AMiable Solution #244: On second thought…

Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

One of the greatest benefits of marketing with e-mails is how quickly you can produce and distribute them. Need a quick, end-of-month financial boost? A well-crafted email can help. Want instant feedback on a new strategy or price point? E-mail can help. Looking to provide clients and prospects with valuable information for free? E-mail can help.

Problems arise, however, when e-mails are produced and distributed too quickly and mistakes are made. Before you launch your next marketing e-mail, check the following:

□ Does your promotion focus on one product or service?

□ Is your subject line less than 40 characters?

□ Does your subject line communicate your primary message?

□ Is your landing page to the point, easy to use, and promotion specific?

□ Does the body of your e-mail focus on the customer’s needs, not on your company?

□ Is your offer and call-to-action visible in the screen upon opening?

□ Does the body of your e-mail include your address and an unsubscribe link?

□ Is your e-mail list up-to-date? Have all subscribers who opted out been removed from the list?

□ Have you sent a test e-mail to check delivery and appearance?

□ Have you tested all of the links in your e-mail to make sure they’re working?

If you can answer “yes” to all of these questions, you can send your promotion with more confidence.

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