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  • AMi Direct

AMiable Solution #271: Take Ten

Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

Whether you work for a company, a non-profit, or yourself, you know that time is precious and its efficiency makes your world a better place. Take advantage of those brief lulls in your day and accomplish some small but important marketing tasks with this list of productive, but time-limited activities, recommended by

1. Write a thank you note to one person who has helped you or your organization in the last month. Doing so not only keeps you in their mind, but it also strengthens the relationship between you.

2. Brainstorm five ideas for your blog posts, campaigns, articles, website, etc. Do this one often for an ever-growing go-to list when you’re in a pinch or need a fresh idea.

3. Email a client and ask how they’re doing. That’s it. It’s not a sales pitch. It’s not a hoax. Just a genuine interest in your customers and what they’re doing.

4. Update one thing on your website. According to the folks at The Self Employed, your website “could possibly be your most overlooked piece of marketing material.” Make sure it’s up-to-date, error-free, and highlights or mentions any key promotions or productions on the home page. Your website is the first place new clients will learn more about you: make it count.

5. Read a blog post thoroughly and leave an engaging comment. Even just a few minutes spent interacting with your industry or community online can help increase brand awareness for your company.

See what big progress you can make in a little time.

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