• AMi Direct

AMiable Solution #272: The Case for the Face



Technology makes it convenient and easy to communicate with anyone, anywhere, at any time. But face-to-face meetings, whether with prospects, clients, or colleagues, has its merits. Jack Preston reported the following facts in his February 2014 Virgin Airlines entrepreneur post, “Infographic: The Importance of Face to Face Networking:”

  • Face-to-face meetings tend to be more positive and perceived as more credible than online conversations.

  • 84% of people polled say they prefer in-person meetings over remote business meetings.

  • 85% of those who said they prefer in-person meetings believe that getting face-to-face time builds stronger, more meaningful business relationships.

  • Face-to-face meetings generate more ideas and ideas of higher quality than remote meetings.

  • For every dollar companies invest in business travel, they receive a value of $12.50 in return.

  • Companies who invest in business travel convert 40% of their prospects because of face-to-face meetings.

  • Without face-to-face meetings, companies could lose as much as 28% of their current business.

So gather the department in the conference room. Add another trade show to the budget. Follow-up with a client in person. By doing so, you’ll put your best business face forward.


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