• AMi Direct

AMiable Solution #272: The Case for the Face



Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

Technology makes it convenient and easy to communicate with anyone, anywhere, at any time. But face-to-face meetings, whether with prospects, clients, or colleagues, has its merits. Jack Preston reported the following facts in his February 2014 Virgin Airlines entrepreneur post, “Infographic: The Importance of Face to Face Networking:”

  • Face-to-face meetings tend to be more positive and perceived as more credible than online conversations.

  • 84% of people polled say they prefer in-person meetings over remote business meetings.

  • 85% of those who said they prefer in-person meetings believe that getting face-to-face time builds stronger, more meaningful business relationships.

  • Face-to-face meetings generate more ideas and ideas of higher quality than remote meetings.

  • For every dollar companies invest in business travel, they receive a value of $12.50 in return.

  • Companies who invest in business travel convert 40% of their prospects because of face-to-face meetings.

  • Without face-to-face meetings, companies could lose as much as 28% of their current business.

So gather the department in the conference room. Add another trade show to the budget. Follow-up with a client in person. By doing so, you’ll put your best business face forward.


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