top of page
  • AMi Direct

AMiable Solution #282: Energize Your Team in 3 Steps

Does your market see your company the way you do?  You’ve stared at your logo and read your marketing collateral so many times that you think everyone must know about your company by now, right?  What if they don’t?  What if they see things that aren’t there or don’t see things that are?  First impressions are hard to change.  See why you should give your company a fresh-eyed glance

A friend of mine took her kids shopping for school supplies this week. It sounds cruel, considering it’s still July, but the kids—entering kindergarten and third grade—couldn’t wait. In fact, in the days since they’ve made their purchases, the kids have spread their new tools across the living room floor to admire them multiple times, and they’ve loaded up their backpacks and walked around the house with them, just for the sheer joy of it.

It’s crazy, isn’t it, how a few pencils, composition books, and folders can turn the dread of going back to school into enthusiasm for a new year of learning?

Whether your marketing team is having a good year, a bad year, or just so-so, you can re-energize your team and help maintain that energy and enthusiasm throughout the year. The key is to focus on the people, not the process. Here’s how:

1. Celebrate victories. Whether you reward your team with a much-needed or longed-for tool or you simply go to a movie together, stop and recognize the victories. It’s all too easy to brush right over the positive and focus on the negative, but as Michael Hyatt, former CEO of Thomas Nelson Publishers and current entrepreneur put it, “As a leader, you have an effect on people. When you leave the room, people either feel taller or smaller.” Help your team feel taller.

2. Spend time with your teammates. Get to know who you’re working with. Not every conversation has to be about work. Recognize one another for the individuals they are, with families and friends and interests and activities outside of the office. Doing so will not only let your fellow marketers know you see them as more than a job description, but it will also help create a greater sense of comradery and loyalty in the group.

3. Take a break every now and then. Nothing burns out a person quicker than working at 150% 100% of the time. When one big project is done, focus on a few smaller, less intense ones for a time before diving head-first into the next big one. Your team’s energy, creativity, and performance will thank you for it.

Now, who wants new supplies?

5 views0 comments


bottom of page