Listicles—articles structured in the form of a list with brief, but specific, explanations for each point—may seem so 2008, but according to HubSpot’s article, “The Ultimate List of Marketing Statistics for 2019,” listicles are the most popular blog post format among business blogs.
It’s easy to see why.
Listicles feature a copywriter’s favorite tool: bullet points. Each list item, or at least the heading of each list item, is quickly scannable, making it easy for readers to know immediately what type of content the article contains. That’s key when you want to convey important information.
Listicles make complicated topics easier to understand. Are your readers dealing with a complex problem? Is your industry or business dealing with a serious issue? Lists make breaking down the solutions to a problem or the specifics of an issue easier to understand. It looks at the big picture in smaller snapshots, addressing one step or one issue at a time.
Listicles help create visual images for customers. If you’re trying to walk your clients or customers through a problem, one of the best ways to do that is to use an example. Structuring your listicle around a sample case lets readers “feel” the solution as it unfolds. It helps them visualize and implement their own solutions when they “see” it done, step-by-step, in your article.
Listicles help reinforce your brand identity. Sure, your readers might be able to find similar answers to their questions in other blogs, but your listicle offers you the opportunity to highlight your unique experiences, expertise, and mission.
Listicles are great ways to make a point. Are you a non-profit, fighting for a cause? Are you promoting or analyzing a change in your industry? Are you simply arguing for a change in behavior or attitude? Listicles make it easy to identify and support your key points.
Whatever your goal with your listicle, remember that listicles—despite their “simpler” format—aren’t simpler in content. You must still provide high-quality information targeted at your readership. And, as is the case with most other marketing efforts, including visuals and images with your text not only draws the readers’ attention, but it also supports and explains your points.